Hotel Wadi
The design challenge for Hotel Wadi focused on attracting the right audience by positioning the hotel as a luxurious spa oasis. The distinctive, modern Moroccan-inspired visual identity ensures clear brand recognition, appealing to travellers seeking tranquility and renewal. Every detail is designed to evoke a sense of luxury, offering guests a unique, high-end experience that stands out in the competitive hospitality market.
Sector
Design & Architecture
Scope
Refresh
Collateral
Digital
Hotel Wadi
Hotel Wadi is a modern, Moroccan-inspired resort and spa. The design challenge focused on attracting travellers seeking tranquility and renewal, positioning the space as a luxurious oasis. Every detail is designed to evoke a sense of refinement, offering guests a unique, high-end experience that stands out in the competitive hospitality and wellness market.
Sector
Hospitality
Scope
Branding
Hotel Collateral
Hotel Wadi
The design challenge for Hotel Wadi focused on attracting the right audience by positioning the hotel as a luxurious spa oasis. The distinctive, modern Moroccan-inspired visual identity ensures clear brand recognition, appealing to travellers seeking tranquility and renewal. Every detail is designed to evoke a sense of luxury, offering guests a unique, high-end experience that stands out in the competitive hospitality market.
Sector
Hospitality
Scope
Branding
Hotel Collateral

Wadi
/ˈwɒdi/ Noun
A dry valley, ravine, or channel in desert regions that becomes a stream or oasis during the rainy season.


Wadi
/ˈwɒdi/ Noun
A dry valley, ravine, or channel in desert regions that becomes a stream or oasis during the rainy season.
The bold pattern was designed as a custom tile for the hotel’s interiors and collateral, establishing a distinct identity and enhancing brand recognition. When repeated, the pattern creates the illusion of rippling water, adding a dynamic, fluid element to the geometric shapes.

The bold pattern was designed as a custom tile for the hotel’s interiors and collateral, establishing a distinct identity and enhancing brand recognition. When repeated, the pattern creates the illusion of rippling water, adding a dynamic, fluid element to the geometric shapes.



Vue's old branding. The key identity and values of the brand as one of innovation, integrity, vision and impact was to remain intact, while the visuals were adapted to become a bigger, better VUE.
