Hotel Wadi
Hotel Wadi is a modern Moroccan-inspired hotel and spa located in Wategos, Byron Bay. The brief focused on attracting guests seeking tranquility and renewal, positioning the space as a high-end wellness destination. The solution required a brand identity with a strong sense of refinement and place. One that felt luxurious and distinctive in the competitive Byron hospitality market.
Project Type
Concept Work
Services
Brand Identity
Brand Collateral
Tile Design
Packaging Design
Hotel Wadi
Hotel Wadi is a modern Moroccan-inspired hotel and spa located in Wategos, Byron Bay. The brief focused on attracting guests seeking tranquility and renewal, positioning the space as a high-end wellness destination. The solution required a brand identity with a strong sense of refinement and place. One that felt luxurious and distinctive in the competitive Byron hospitality market.
Project Type
Concept Work
Services
Brand Identity
Brand Collateral
Tile Design
Packaging Design
Hotel Wadi
Hotel Wadi is a modern Moroccan-inspired hotel and spa located in Wategos, Byron Bay. The brief focused on attracting guests seeking tranquility and renewal, positioning the space as a high-end wellness destination. The solution required a brand identity with a strong sense of refinement and place. One that felt luxurious and distinctive in the competitive Byron hospitality market.
Project Type
Concept Work
Services
Brand Identity
Brand Collateral
Tile Design
Packaging Design
Wadi
/ˈwɒdi/ Noun
A dry valley, ravine, or channel in desert regions that becomes a stream or oasis during the rainy season.
Concept imagery produced with Midjourney and refined in Photoshop. Real-world execution would include professional photography.
Wadi
/ˈwɒdi/ Noun
A dry valley, ravine, or channel in desert regions that becomes a stream or oasis during the rainy season.
Draft tile sketches inspired by moroccan patterns and the theme of water.
Hotel Wadi's identity fuses visual influences from the founder's Moroccan heritage and her hometown of Byron Bay. The bold pattern was designed as both custom tiles for the hotel's interiors and the foundation for the brandmark and collateral, establishing a distinct, recognisable identity. The circles reference raindrops, while the alternating empty and filled shapes represent dry channels filling with water. Repeated, the pattern creates a rippling effect that adds a dynamic fluidity to the forms.
Teal and cream form the primary palette across tiles and interiors. The black and cream pattern is reserved for smaller scale applications like packaging, digital and stationery, where the combination would be too dominant at a large scale. Teal references classic Moroccan colour and gives a feeling of tranquility to balance with the energy and vitality of the geometric pattern.
Hotel Wadi's identity fuses visual influences from the founder's Moroccan heritage and her hometown of Byron Bay. The bold pattern was designed as both custom tiles for the hotel's interiors and the foundation for the brandmark and collateral, establishing a distinct, recognisable identity. The circles reference raindrops, while the alternating empty and filled shapes represent dry channels filling with water. Repeated, the pattern creates a rippling effect that adds a dynamic fluidity to the forms.
Teal and cream form the primary palette across tiles and interiors. The black and cream pattern is reserved for smaller scale applications like packaging, digital and stationery, where the combination would be too dominant at a large scale. Teal references classic Moroccan colour and gives a feeling of tranquility to balance with the energy and vitality of the geometric pattern.
Hotel Wadi's tone of voice is warm, inviting and evocative. A handwritten script is applied to the more personal touchpoints such as welcome cards and poetic writing, giving the brand a human touch, like a postcard. It pairs with PP Mori, a cleaner modern typeface used for clarity across wayfinding, headings and functional copy.
The pattern breaks down further into its triangular shapes, used as directional arrows throughout hotel wayfinding to maintain visual consistency.
Vue's old branding. The key identity and values of the brand as one of innovation, integrity, vision and impact was to remain intact, while the visuals were adapted to become a bigger, better VUE.
