Coda Skin
Made for women in their 30s–60s, Coda is a brand built on science, simplicity, sophistication and self-care. Skincare can often feel overcomplicated and overwhelming. Coda simplifies the process with personalised collections for targeted needs, offering a complete range from the first step to the final touch. The challenge for the identity and packaging was to communicate the science-backed formulas, streamlined routine and elevated self-care experience.
Project Type
Concept Work
Services
Brand Identity
Packaging Design
Signage
Project Type
Concept Work
Services
Branding
Packaging
Signage
Coda Skin
Made for women in their 30s–60s, Coda is a skincare brand built on science, simplicity, sophistication and self-care. Skincare can often feel overcomplicated and overwhelming. Coda simplifies the process with personalised collections for targeted needs, offering a complete range from the first step to the final touch. The challenge for the identity and packaging was to communicate the science-backed formulas, streamlined routine and elevated self-care experience.
Coda Skin
Made for women in their 30s–60s, Coda is a skincare brand built on science, simplicity, sophistication and self-care. Skincare can often feel overcomplicated and overwhelming. Coda simplifies the process with personalised collections for targeted needs, offering a complete range from the first step to the final touch. The challenge for the identity and packaging was to communicate the science-backed formulas, streamlined routine and elevated self-care experience.
Project Type
Concept Work
Services
Branding
Packaging
Signage
National boutique retail stores are a core part of Coda's branding, offering a serene and premium environment. In-store consultants provide personalised skincare assessments, helping customers curate targeted collections. Coda's audience appreciates face-to-face expertise, and the care and clarity that comes with in-person support.
The core brand element is a circle/full stop, symbolising ‘Coda’, a term that signifies completion and conclusion. A gradient reflects the layers of the skin and product steps, from a deep cleanse to the final touch. A monochromatic palette of black and white conveys minimalism and precision, while texture and light express function and elegance. The packaging creates a tactile unboxing experience, with rough textured paper embossed with the brandmark in smooth satin, representing the products’ effects on the skin.
