Coda Skin
Made for women in their 30s–60s, Coda is a brand built on science, simplicity, sophistication and self-care. Skincare can often feel overcomplicated and overwhelming. Coda simplifies the process with personalised collections for targeted needs, offering a complete range from the first step to the final touch. The challenge for the identity and packaging was to communicate the science-backed formulas, streamlined routine and elevated self-care experience.
Project Type
Concept Work
Services
Brand Identity
Brand Naming
Packaging Design
Signage
Project Type
Concept Work
Services
Brand Identity
Brand Naming
Packaging Design
Signage
Coda Skin
Made for women in their 30s–60s, Coda is a skincare brand built on science, simplicity, sophistication and self-care. Skincare can often feel overcomplicated and overwhelming. Coda simplifies the process with personalised collections for targeted needs, offering a complete range from the first step to the final touch. The challenge for the identity and packaging was to communicate the science-backed formulas, streamlined routine and elevated self-care experience.
Coda Skin
Made for women in their 30s–60s, Coda is a skincare brand built on science, simplicity, sophistication and self-care. Skincare can often feel overcomplicated and overwhelming. Coda simplifies the process with personalised collections for targeted needs, offering a complete range from the first step to the final touch. The challenge for the identity and packaging was to communicate the science-backed formulas, streamlined routine and elevated self-care experience.
Project Type
Concept Work
Services
Brand Identity
Prand Naming
Packaging
Signage
National boutique retail stores are a core part of Coda's branding, offering a serene and premium environment. In-store consultants provide personalised skincare assessments, helping customers curate targeted collections. Coda's audience appreciates face-to-face expertise, and the care and clarity that comes with in-person support.
The core brand element is a circle/full stop, symbolising ‘Coda’, a term that signifies completion and conclusion. A gradient reflects the layers of the skin and product steps, from a deep cleanse to the final touch. A monochromatic palette of black and white conveys minimalism and precision, while texture and light express function and elegance. The packaging creates a tactile unboxing experience, with rough textured paper embossed with the brandmark in smooth satin, representing the products’ effects on the skin.
