VUE Architecture
Vue is an architectural firm shaping the future of form and space. With 15 years of groundbreaking projects, the practice has expanded globally and established itself as an industry leader. As the market grows more competitive, Vue required a bold brand refresh to reflect its expertise and personality, cementing its place as a pioneer in redefining architectural spaces.
Sector
Design & Architecture
(Concept)
Scope
Refresh
Collateral
Digital
VUE Architecture
Vue is an architectural firm shaping the future of form and space. With 15 years of groundbreaking projects, the practice has expanded globally and established itself as an industry leader. As the market grows more competitive, Vue required a bold brand refresh to reflect its expertise and personality, cementing its place as a pioneer in redefining architectural spaces.
Sector
Design &
Architecture
(Concept)
Scope
Brand Refresh
Collateral
Digital
VUE Architecture
Vue is an architectural firm shaping the future of form and space. With 15 years of groundbreaking projects, the practice has expanded globally and established itself as an industry leader. As the market grows more competitive, Vue required a bold brand refresh to reflect its expertise and personality, cementing its place as a pioneer in redefining architectural spaces.
Sector
Design & Architecture
(Concept)
Scope
Brand Refresh
Collateral
Digital
Vue’s old branding carried core values that stayed central to the refresh: Innovation, Integrity, Vision, Impact. The challenge was to evolve the identity into a bigger, bolder VUE while maintaining its foundation.
Vue’s old branding carried core values that stayed central to the refresh: Innovation, Integrity, Vision, Impact. The challenge was to evolve the identity into a bigger, bolder VUE while maintaining its foundation.
The new customised logotype reshapes the angles of the ‘V’ and ‘U’ to introduce architectural form. The primary logo was simplified to VUE, while secondary branding retained the full name. Existing black-and-white project imagery was darkened to create dimensional, abstract backgrounds for print, digital, and branded contexts.
The vibrant blue and greys were retained as primary brand colours, reflecting a forward-thinking approach. The grey palette was expanded for depth and tone, while solid blue and darker backgrounds added contrast and visual impact.
Vue’s old branding carried core values that stayed central to the refresh: Innovation, Integrity, Vision, Impact. The challenge was to evolve the identity into a bigger, bolder VUE while maintaining its foundation.
The new customised logotype reshapes the angles of the ‘V’ and ‘U’ to introduce architectural form. The primary logo was simplified to VUE, while secondary branding retained the full name. Existing black-and-white project imagery was darkened to create dimensional, abstract backgrounds for print, digital, and branded contexts.
The new customised logotype reshapes the angles of the ‘V’ and ‘U’ to introduce architectural form. The primary logo was simplified to VUE, while secondary branding retained the full name. Existing black-and-white project imagery was darkened to create dimensional, abstract backgrounds for print, digital, and branded contexts.
The vibrant blue and greys were retained as primary brand colours, reflecting a forward-thinking approach. The grey palette was expanded for depth and tone, while solid blue and darker backgrounds added contrast and visual impact.
The vibrant blue and greys were retained as primary brand colours, reflecting a forward-thinking approach. The grey palette was expanded for depth and tone, while solid blue and darker backgrounds added contrast and visual impact.
Textured paper stocks, embellishment, and embossing techniques on print collateral capture Vue’s focus on material, space, and depth.
