VUE Architecture
VUE is a global architecture firm shaping the future of form and space. With 15 years of work spanning commercial, cultural, hospitality and residential projects, the practice has established itself as an industry leader. As VUE’s scale and influence have expanded, a brand refresh was needed to better reflect its position and cement its place at the forefront of contemporary architecture.
Project Type
Concept Work
Services
Branding
Stationery Design
Digital Design
VUE Architecture
VUE is a global architecture firm shaping the future of form and space. With 15 years of work spanning commercial, cultural, hospitality and residential projects, the practice has established itself as an industry leader. As VUE’s scale and influence have expanded, a brand refresh was needed to better reflect its position and cement its place at the forefront of contemporary architecture.
Project Type
Concept Work
Services
Branding
Stationery Design
Digital Design
VUE Architecture
VUE is a global architecture firm shaping the future of form and space. With 15 years of work spanning commercial, cultural, hospitality and residential projects, the practice has established itself as an industry leader. As VUE’s scale and influence have expanded, a brand refresh was needed to better reflect its position and cement its place at the forefront of contemporary architecture.
Project Type
Concept Work
Services
Branding
Stationery Design
Digital Design
VUE’s old branding carried core values that stayed central to the refresh: Innovation, Integrity, Vision, Impact. The challenge was to build a bigger, bolder VUE while maintaining its foundation.
Vue’s old branding carried core values that stayed central to the refresh: Innovation, Integrity, Vision, Impact. The challenge was to evolve the identity into a bigger, bolder VUE while maintaining its foundation.
The primary logo was simplified to VUE for greater impact, while the full brand name was retained as supporting type. The custom wordmark reshapes the angles of the ‘V’ and ‘U’ to introduce architectural form and weight to the letters, drawing on contemporary, sculptural, and brutalist influences.
VUE’s old branding carried core values that stayed central to the refresh: Innovation, Integrity, Vision, Impact. The challenge was to build a bigger, bolder VUE while maintaining its foundation.
The primary logo was simplified to VUE for greater impact, while the full brand name was retained as supporting type. The custom wordmark reshapes the angles of the ‘V’ and ‘U’ to introduce architectural form and weight to the letters, drawing on contemporary and brutalist influences.
The vibrant blue and greys were retained as primary brand colours, reflecting a forward-thinking approach. The grey palette was expanded for depth and tone, while solid blue and darker backgrounds added contrast and visual impact.
The vibrant blue and greys were carried through the refresh as primary brand colours, reflecting a forward-thinking approach. The grey palette was expanded for depth and tonal variation, while solid blue and darker backgrounds added contrast and visual impact. Black-and-white project imagery was darkened to create dimensional, abstract backgrounds across brand collateral.
The vibrant blue and greys were carried through the refresh as primary brand colours, reflecting a forward-thinking approach. The grey palette was expanded for depth and tonal variation, while solid blue and darker backgrounds added contrast and visual impact. Black-and-white project imagery was darkened to create dimensional, abstract backgrounds across brand collateral.
Textured paper stocks, embellishment, and embossing techniques on print collateral capture Vue’s focus on material, space, and depth.
